Aeternus

Let me be honest with you: I spent three hours doom-scrolling last Tuesday night. Three hours. I picked up my phone to check one notification and suddenly it was 1 AM. My neck hurt. My eyes were dry. And I couldn't even remember what I'd seen.

That's when it hit me again this is exactly what we're fighting against.

The Casino in Your Pocket

Here's something most people don't know: infinite scroll was literally designed using the same psychology that keeps gamblers glued to slot machines. It's called a "variable reward schedule." Sometimes you scroll and find something amazing. Sometimes it's boring. Your brain can't predict which scroll will deliver the dopamine hit, so it keeps you pulling that lever... I mean, scrolling.

Aza Raskin, the guy who invented infinite scroll, has publicly said he regrets it. He's called it "one of the most damaging features in the history of technology." That's the creator saying this.

What We Do Instead

At Aeternus , we've made a simple promise: we will never build features that steal your time without giving back genuine value. This means:

Structured interfaces Our apps have beginnings, middles, and ends. You know when you're done.
No algorithmic feeds We don't try to "learn" what keeps you hooked. You decide what matters.
Clear completion states When you finish a task or reflection, the app celebrates it and then... lets you go.

In Buddhist psychology, there's this concept of "monkey mind" when your attention jumps frantically from thought to thought like a monkey swinging through trees. Infinite scroll creates monkey mind by design. We're trying to build the opposite: tools that help your mind settle, focus, and actually be present.

The Uncomfortable Truth

Look, I'm not going to pretend I've conquered this. That Tuesday night doom-scroll session proves I haven't. But that's exactly why I care so much about building differently. Every time I catch myself in that trap, it reminds me why this work matters.

Technology should be a tool that serves you, not a parasite that feeds on your attention. That's the bar we're trying to reach. And honestly? Most days, the whole industry is failing spectacularly. We're trying to be part of the solution.